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Happy Chaos

Let Kids Be Kids.

Make every ride the ride of your life.

Remember when we were little, and the Internet wasn't ruling our lives? Man, those were the times!

We used to spend all day outside, meeting up with friends on the block and having a blast with simple toys. We could be anything we wanted, from cowboys to doctors to hair stylists—you name it!

Well, guess what? The magic is back!

It's not just any ordinary stroller wagon; it's your trusty exploration companion, bringing back the joy of good old-fashioned play. With The Wagon, kids can let their imaginations run wild, creating their own adventures and experiencing the sheer delight of being themselves in our big, beautiful world.

So, buckle up for the best ride of your life–one that will take you back to those unforgettable childhood memories while helping you create new ones with your favorite little sidekicks by your side!

Meet the Founder

Welcome! I'm so glad you're here.

As a new mom, I had no clue if I was getting any of this parenting stuff right. I questioned everything I was doing, as most of us do, but I knew one thing - I wanted to create something that would provide a better way for our family to go out and experience the world.

I was often let down by the quality and short shelf life of my kids' gear quickly filling up the house. I strived to create high-quality and beautifully designed products that offered parents a combination of versatility and functionality and, let's be real, something that would look nice in our photos (and wherever our weekend adventures took us to!)

I was looking for a product that paired the sweet nostalgia of my childhood wagon with the form and function of their future. That led me to create joey- a true labor of love for my children, my family, and hopefully yours, too!

Founder & CEO

Where does the “joey” name come from?

When I became a mom for the first time, I questioned every parenting decision that I made. I longed for the comfort of a warm hug – like a marsupial carrying her young in a pouch. This desire inspired the creation (and name!) of joey, a brand that offers high-quality and beautifully designed products that provide that sense of security and connection.

In the Press

"The Rolls Royce of Wagons"


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