This is the
wheel deal.

Joey is made for going here, there, or anywhere together. Want in?
Sign up to get launch announcements.

5 Questions with


Tiffany Ramachandran

Why did you start Joey?

As a parent of three young children, I was often let down by the quality and short shelf life of kids gear quickly filling my house. I saw an opportunity to provide a better way for our family to go out and experience the world. I envisioned building a brand with high quality and beautifully designed products that offered parents a combination of versatility and functionality. I combined my past ecommerce and product development experiences with my modern parent mentality to create Joey.

How did you come up with the name?

As a new mom I had no clue if I was getting any of this parenting stuff right. I questioned everything I was doing, everything stressed me out, and all I wanted and needed was to be hugged –– like a marsupial carrying her young in a pouch. A hug makes everything better.

Five places you’ve taken your Joey:

To the zoo, the farmers' market, the picnic, Target, and the botanical gardens.

Five things you didn’t know you could do in a Joey?

  • Serve a meal on wheels.
  • Go on a pretend safari tour through the garden.
  • Relay race with other Joey wagons!
  • Pretend you’re in a rocket ship about to blast off.
  • Haul birthday presents.

What are you most proud of?

Raising kind, good humans and watching them blossom into their own people.