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5 Questions with
JOEY FOUNDER (AND MOM OF THREE)
Tiffany Ramachandran
Why did you start Joey?
As a parent of three young children, I was often let down by the quality and short shelf life of kids gear quickly filling my house. I saw an opportunity to provide a better way for our family to go out and experience the world. I envisioned building a brand with high quality and beautifully designed products that offered parents a combination of versatility and functionality. I combined my past ecommerce and product development experiences with my modern parent mentality to create Joey.
How did you come up with the name?
As a new mom I had no clue if I was getting any of this parenting stuff right. I questioned everything I was doing, everything stressed me out, and all I wanted and needed was to be hugged –– like a marsupial carrying her young in a pouch. A hug makes everything better.
Five places you’ve taken your Joey:
To the zoo, the farmers' market, the picnic, Target, and the botanical gardens.
Five things you didn’t know you could do in a Joey?
- Serve a meal on wheels.
- Go on a pretend safari tour through the garden.
- Relay race with other Joey wagons!
- Pretend you’re in a rocket ship about to blast off.
- Haul birthday presents.
What are you most proud of?
Raising kind, good humans and watching them blossom into their own people.